TRANSCRIPT
Katie Ragusa: Welcome to Brokerage Insider, the podcast where we interview the leaders in real estate and technology. I’m your host. Katie Ragusa, the VP of product at TRIBUS, is a brokerage software vendor. Today I’m joined by Erinn Noble, the chief culture officer at Real, which, as you learn from today’s podcast, is an extremely innovative brokerage company Erinn. Thanks so much for joining me today. I’m super happy to be here.
Erinn Noble: I’m super happy to be here. Katie, thank you for having me.
Katie Ragusa: So as I was thinking back, I think the last time we actually chatted, we were on stage at Inman. And looking back on that now, so much has changed since we were doing events in person.
Erinn Noble: Yes. Fond memories of that. Absolutely. We got in those days.
Katie Ragusa: Me too. So can you start by just tell me a little bit about real.
Erinn Noble: Oh, absolutely, yeah, Real is a national brokerage model founded in twenty fourteen by that time, your colleague that is in New York City in fact, and we are currently open in twenty three states and just over fourteen hundred agents. And we’re looking to grow and align with other agents like really align with our business model.
Katie Ragusa: Lots of growth very quickly. So 2014 you said is when you started, right.
Erinn Noble Yeah.
Katie Ragusa: The company. So I think I might have read this from LinkedIn, but you called it and I want to get this right. So I’m looking at a quote, a simple, lean and brilliant real estate model. And I don’t hear the word brilliant thrown around very often. So what was it specifically about the company that aligned with you?
Erinn Noble: First and foremost, it was the people, the leadership team at the top that that has been here, boots on ground with some amazing, brilliant visions around how to kind of reinvent the traditional business as we know it, where we’re incorporating a lot more of what the consumer needs, the end user, the buyer and seller, the people that are actually conducting the transactions with the state agents. People understand exactly. Yeah. And streamlining that business and really addressing a lot of the pain points in the industry where we as agents, brokers, brokerages, kind of seem to fall short.
Katie Ragusa: What do you think is missing or in other brokerages or where are they really falling short or getting it wrong?
Erinn Noble: I think ultimately we know the consumer is a you know, that is the biggest component of what we’re doing. Right. That’s why we’re in the business. It’s we’re here to serve our consumers. We’re here to help people buy and sell houses and hopefully do it elegantly with some creative skill. For the most part, it’s such a fractured industry. You know, we’ve got title escrow in some states. We’ve got attorney states. We’ve got the lender involved, we’ve got the inspector involved. And there’s not one cohesive platform that involves everybody. So it’s it’s really that understanding of where am I? Where’s the menu tracker? You order something and you want to see it. It’s almost like a flight tracker. Are we you know, are we getting ready to land? Are we getting ready to take off in escrow?
And even the terminology can be foreign to buyers and sellers. What does that mean? What does title do? What does an inspector do? Think the most common, common things that I had working with especially new buyers, they thought an inspection and an appraisal was the same thing. So it’s really getting down to the root of the basic understanding of what these systems are, what we’re doing in place to create a really cohesive and elegant experience for the buying and selling process and the leading alleviating a lot of those pain points.
Katie Ragusa: I love even the words you use like an elegant process. And just so full transparency. I was on the other side of the transaction earlier this year. I bought a home and I know the business. I had a lovely Realtor, a wonderful lender, and it’s still confusing because I was actually buying in a new state. So as a consumer, you’re still wondering, should I be paying for this extra inspection insurance?
What’s the right choice of those optional items and someone just to think through things for you that you didn’t miss anything because this is a major move. So when you’re providing that transparency to the consumer, you’re in twenty three states. I think it was that you sent twenty three. So is it region or location dependent to on top of that, or do you have the same model that works for everybody? Practically speaking, how do you guys actually deliver?
(05:00)
Erinn Noble: Sure. No, really great question. Powerful question. Now we are a national real estate platform right now, us based. We’ve got visions on a lot of growth, potentially global growth. It is a platform that’s designed. It is sort of one size fits all. And we can deliver that because of our technology. But we also understand hyper localism. We understand that things look right here.
And for instance, Bellingham, Washington, don’t really resound with people in Manhattan.
In New York City, we’ve got different practices, different rules and regulations around things. And that’s where having our local brokers or compliance brokers in charge of things, they’re teaching local courses, they’re teaching best practices, teaching about form. All of those against the hyper local best practices on how to best do business in your area. That’s where things really come in to the specifics as you drill down on that specific market area that.
Katie Ragusa: you a Realtor, be that expert locally.
Erinn Noble: Absolutely. Absolutely, 100 percent.
Katie Ragusa: So let’s talk about the agents a little bit more then, because they’re the the other side of all of this. And I think the vision behind real I’m not sure if this is like the main tag line, but I when I was reading up on them, make agents lives better, really stand out in that statement. So what does that mean to you at real what are you doing to differentiate yourselves to to fulfill that statement?
Erinn Noble: Yes, sure. That was the statement that it’s kind of a fun story. Some of it back up a little bit when we were exploring opportunities, but real. We flew out to the office for small office in New York City in the Chelsea district last February, right before the whole pandemic started. You know, exactly when we could fly and we could meet with people in the subways and all that stuff. But for us, we wanted to the sniff test and meet with the team. But that was one of the first things that my eyeballs landed on. So we’re talking about a small office with about maybe eight or 10 desks and their total. And the purpose statement was written on the wall, which was making agents like that better. Gosh, this is really fantastic. This is a true purpose, value written on the wall for everybody to see, everybody to live on a daily basis.
And that had been the company’s purpose for multiple years. They had been doing that through support, through leadership, through training. And they’ve done a really fantastic job as a very clean team of about 11 people on staff supporting right around a thousand agents.
So it’s just an incredible task to take on. And that’s a lot of agents, a lot of different agent counts within, you know, ranges of needs as well and different expectations. But it was remarkable. Since then, I’ve taken the company through a different culture workshop to really define what is our purpose and how can we embrace our clients twofold. So we understand that really we have to subsequence. We have our agents clients and we have our consumer clients.
So how do we embrace that together and how do we redefine what our purposes? And then kind of twofold. So what we came up with as a company and this is an entire company collaboration from our agents and our leadership team and all of our brokers is building your future together. And it just folds in what we want to do. We want to build a future together. We want to create success for everyone.
Katie Ragusa: You guys have had so much experience building, growing, you were obviously recruited somewhat recently to come to real on the corporate side, the staff side.
So let’s talk for a minute about how you guys have approach agents for recruiting, because obviously you’ve grown in a tremendous way since you started. So how is your recruiting strategy different? There’s a few financial things that stick out to me.
Erinn Noble: Sure, we do it a lot differently for us. First and foremost, we are a real estate brokerage. We are going to be in the real estate business. We don’t have any other direction other than being in the real estate business. And we approached our agents very simply, it’s through relationships and I said we want to attract agents that we know, like and trust and we want to share a better model with them, just a better, simpler, leaner, cleaner model and a better way of doing real estate. And that’s that’s it. It’s all through relationships.
(10: 00)
Katie Ragusa: And I think you offer agents an opportunity to gain equity in the company, too, right?
Erinn Noble: We do. We did. We actually became a publicly traded company for traded on the Otis’s, as are the experts. We were listed on the ATC June eight. So this is a new thing for us. We’re super excited about it and really excited to be able to share some opportunities and equity sharing within the company for our agents that we do.
Katie Ragusa: I’m glad you mentioned that not not every brokerage company has that experience. So I think beyond the equity, there’s also a rev share model there, too. Right. So lots of different financial strategies. So how is your model different than companies like Keller Williams are?
Erinn Noble: That sets you apart to Gary Keller, the brilliant strategist with us, and he created the profit share model, which works great, a different market sectors, brilliant system, great way to help agents build another strategy for income, especially when we’re all commission based. And sometimes we have those commission gaps or a sale fails and something doesn’t close in them. Oh, boy, how are you going to pay your mortgage? So I think Gary really was brilliant and forward thinking and visionary and creating that profit sharing model. Glenn came along and kind of redefined the way of how to do it, of profit, share out some of the revenue from the company and just keep it all revenue based. And we came along and it’s a very similar model. We adapted the revenue share model that we streamlined it and kind of dumped it down a bit.
So it’s very, very simple for agents to be rewarded for attracting agents, that they have relationships with agents that real are rewarded on their front level at the very top tier, five percent for agents that they know, like and trust and feel that would benefit from being aligned with the company. And then, of course, when we’re talking about revenue, you can’t forget commissions in a real estate, right? So I don’t think this would be a real estate podcast without asking a market related question.
So you guys have such a wide spread coverage with those twenty three states that you’re represented in. And this is a very strange year. And in prior years, I think a lot of markets had experienced really slow to to nothing going on throughout the winter months. So what are you guys experiencing right now?
Hypergrowth, in fact, with my conversations with agents across the nation. They’ve had their best year ever, but they’ve also been able to kind of take a pause, take some time, re-evaluate who they’re in business with, re-evaluate what they’re paying for with their overhead is especially right now. I mean, we’re back in lock down in Washington state, some brokerages can only allow up to twenty five percent of their agents into the brokerage right now.
So pretty much everybody still working virtually. So it’s given agents a breather to really re-evaluate their way of doing business. And this has been quite a niche market for us.
Katie Ragusa: It is such a crazy winter market, I’m seeing that everywhere to everybody that I’m talking to, it’s so refreshing to hear that, you know, not everything’s bad, the time to reset good, the time to see family. A lot of brokers have taken to their technology. And you mentioned that a couple times, and especially in Peter’s background with the the spinal cord, I think you called it. So how has the impact of technology in a brokerage grown and evolved over the years? So not just this year of change, but you’ve been in this industry for since, what did you say, the late 90s, 1999? OK, so what have you seen, especially being so close to it?
Erinn Noble: It’s funny that you ask because I just moved offices over the weekend and I heard some archaic relic from the old days. And we actually do rent space in the richest office because we live out in the county on 15 acres and we’ve got three kids at home and the class meetings every day. And we just don’t quite have the bandwidth to get out of the house because there is no room for exactly. That’s exactly it. So we have a little breather by renting some space and the regional office. But I found some of my old lockboxes that are the kind of look like a bike lock and my old M.O.s book from nineteen ninety nine. But it’s very similar to a real estate book and a telephone book. But it’s just so funny to look back things like this right here in Bellingham. We used to just drive around looking for listings, looking for new signs that went up and we would read to our MLS books that were published twice a year or twice or twice a month. And we would show these MLS books with our different clients, but we’d have to kind of break up the MLS book price range and then hand them out to our different clients. Of course, we weren’t allowed to do that technically, but there was no other way to share new listings coming on the market because it wasn’t such a thing. Nevertheless. Or a sort of old shogi player, sort of like nothing, I mean, we would go out and take our own pictures and we have to send the pictures to print for wait a week to pick them up and post them manually. So we hardly even use cell phones back then.
(15: 00)
And this is just 1999. So to look back and think, OK, wow. So then come the two thousand and tons of new technology and we go through the downturn, two thousand seven, eight, nine. Then I think after that is when things really picked up focus for agents because we had out of town ires clients calling in, not calling the brokerage per say, not calling for specific agent, but just calling and inquiring about listing. And we try to figure out where they are getting this information. Are they finding it online now through websites to search areas? And they didn’t care who the agent was or for the brokerage. They just want information about the listing.
So that’s where technology for me really turned my head and I thought, wow, I need to be part of the scam or I’m going to be quickly, quickly left behind. So I started looking at different technology systems, CRM. That was a new thing for me as well. Online lead generation. What was that? To learn all about that and educate myself. But that’s when I started seeing a brokerage that offered more technology to me. And that’s why I left my previous profession and joined EXP that that all of that to the agents. What we’re doing now is basically streamlining that experience and making it simpler and cleaner and leaner for both the consumer and the agent to communicate, search, find listings and just have collaboration around the entire buying and selling lifecycle of real estate.
Katie Ragusa: So I think looking back, just seeing that evolution happen, and it’s great to actually find those relics of when they still look books and how we used to do business, I found my old super cute cleaning out a house.
It is just a blast from the past and you realize how you used to do your business the day to day and how that changed, I think really sticks with at least me looking back. So do you think taking things that used to be a manual process and being out in the field, taking photos yourself, all of that stuff like the agents very involved to the evolution of technology and where we are today, is their job easier? Is it harder? Because now they have to learn all this new tech. What do you think? That means to an agent who maybe hasn’t seen how things were in ninety nine.
Erinn Noble: Ultimately, it depends on the technology and this is where I. An agent who maybe hasn’t seen how things were in ninety nine and ultimately it depends on the technology and this is where I have a very present voice with the company because I’m very passionate about how technology should feel to an agent. I don’t want it to be overly cumbersome. We don’t need we’ve got so much technology. Push this every day and I’m a total squirrel. I will definitely chase that shiny object, the hundred percent. I’m always looking for the next best thing, but sometimes the next best thing isn’t the best solution. It’s about empowering agents with just very clean. And again, I love saying elegant, but that’s truly who we are, a clean and elegant and simple solution. It’s all about kind of just. Taking a pause, stepping back, really looking at the core of what matters here, what do agents truly need? They need support.
(20:00) They need to be in compliance, and they need some tools that really empower them to do their business more efficiently.
So for us, it’s being able to do that through our real app. Everything is accessed via mobile phone. You can be in your car and it can be totally Tomago up chained to a desktop. You don’t need to go into an office. In fact, you don’t even need a laptop to operate every single aspect of your business. And all of that can be done on your phone these days and a lot of what you mentioned that agents need, you mentioned compliance.
Katie Ragusa: That’s a great one. And a lot of what they need isn’t necessarily what they know to ask for. And I think that’s where a lot of innovation it really stands, apart from run of the mill technology that you can tell is just checking a box of what we need a CRM and we need this. So and you’re really looking at user experience, not just in a software way, but it’s the peace of mind of the consumer, knowing how the transactions, transactions going, you know, are we going to close? And just that stress relief of having that in an app or a website so real has built proprietary tack. Right? Is it correct? And not many brokerages that at least that I’ve spoken to have taken that on. So not just using technology and embedding that in your culture, but you guys are building it and creating it. So what’s it like to maintain something like that? Would you recommend it?
Erinn Noble: Yes and no. I think this new round of funding by Incyte Partners is going to help us really power up and truly put horsepower behind the app and do the things that we have in our 2021 vision board that just build some really cool stuff. We have an amazing app as it is right now, but there’s always room for those. Things are always changing. The world has changed so much just in this past year. We’ve evolved from that. We will continue to always evolve, but we can build it quickly and build it fast because we’ve got the right team in place so crucial.
Katie Ragusa: So would you say it sounds like you’ve got some big goals for 2021. Are you more build it for a while. Major release. Here’s this giant exciting news a few times a year or you guys very iterative with little bonus features all the time.
Erinn Noble: Yep. A highly iterative. Yes. Constant and concentration and always asking for our agents feedback. What do you like. What do you, what do you need. We we need to know that we need to learn from our agent community and our consumer community as well. How can we best improve?
Katie Ragusa: And a user experience person like me that really piqued my interest. So how do you go about collecting that feedback to you straight out? Ask people in focus groups, hey, what do you think? What can we do? Or are you do you have some sort of tracking tool analytics, something that you’re able to tell?
Erinn Noble: It’s a little bit of both cobbled together. Again, we’re still a young company and we’ve got some more strategy planned around that. For 2021 in January, February, I will be launching an agent and broker advisory council. Both will be called Agent Think Taken Broker thinking from our real agent to be able to have a voice to the community and team and especially the tech team on what we need and where we should focus and what we can move forward with.
Katie Ragusa: And I don’t think I emphasized your title enough, because we’ve been talking about recruiting and technology, and I know you wear many hats, I’m sure are involved in many meetings and teams, but your title is the chief culture officer, right?
Erinn Noble: That’s correct.
Katie Ragusa: So tell me, a lot of people throw away throw around the term culture and it can mean a lot of things to different people. So what does that actually mean to real and what’s your day to day look like?
Erinn Noble: OK, right now, because we are so lame, I have so many tasks quickly.
It’s all really fun. And every day I come away just being a little bit tired but highly fulfilled as well. So it’s chief culture officer for real. I am in charge of I was in charge of defining our culture, defining our purpose. Now we’ve done that together as a company. So now I’m here to make sure that we are in alignment with agents and new hires that come on board, that helps us make hiring decisions and it truly helps shape our vision and shape our culture. Ultimately, having defined set of core values, makes it easy for us to make swift decision decisions, quickly communicate our principles, and then hire people with the right attitude.
(25:00)
So that’s my overarching goal of things. I’m also in charge of growth for the company and education. So a lot on my plate, a lot of fun things that I’m working on right now. Great projects, great team members think it’s exciting time for the small and growing company.
Katie Ragusa: So for anyone else that might be listening that I think education is the most similar thing that probably is part of your role that anyone else might find a similarity with, because I don’t I don’t know if I’ve ever seen a brokerage before, have a dedicated staff member to culture. So that’s wonderful. And the establishment of values know you guys have something to measure against. Should we spend time on this? Should we make this decision? And education plays so nicely into that as well. So keeping that culture alive, keeping agents invested in the tools that they originally joined, because if so, how do you get them to attend and participate?
Erinn Noble: Good question. First of all, we start we really, truly start with our core values. Once we’re in alignment with that, I feel like we can have an ongoing conversation about, you know, what our niches, what is needed, what agents need. But I’ll just quickly run through our core values and then I can think more aptly, address your question. But our first core value, we only have four. We keep it very simple is work hard and be kind. This describes who we are as people who we are as a company and how we communicate. Our second core value is simply great service. This is a guidepost for the service that we provide. Our third value is embrace, resolve, evolve. This is how we embrace from mistakes and kind of learn from them and continue to improve. We understand that, you know. The company, we’re always going to be making mistakes, even an established company, we will make mistakes, but how do we learn from them? How do we put it behind us and how do we continue to improve? And our final core values make a difference. And this is really, truly why we’re here on Earth. What is our purpose? And this is how we make a difference towards building a. This is how we make a difference towards building a better future together. So all of this kind of cross correlates into how can we make a difference into agents lives? How can we better educate our agents? Better serve our agents? How can we? You know, learn and improve upon our agent feedback, how can we provide better service for our agents? How can we get our agents paid faster? I mean, all of this is just kind of an evolution within our model and we’re always here to learn. And I think even if those values maybe aren’t right for every brokerage, we’re not we’re not saying that everyone has to be cookie cutter, but the establishment of those values so that everybody’s unified is so important. Agent staff, everybody’s on the same page. So what would you say to a brokerage if they’re listening to this and saying, I don’t even know what my own values are, I’m the broker owner, I’ve never taken the time to write those out.
How do you go through that process? Because you’re around when you guys were creating that culture, right? Yeah, yeah, absolutely. I mean, there was a predefined culture of kindness. So what we really did was. Do a deep dive with the people that had been the founders of the company and really defined know what the important things were for them, like Timir, for example, is it truly very kind and genuine purpose person? And he really wants to make agents lives better. That’s his vision. That’s his purpose. That’s why he’s here. For me, it was just taking a little bit of that from each Agent Brokerage, leader on the team and kind of defining, OK, what are the common themes that keep popping up here, you know? What what keeps bubbling up to the surface and then taking some of those and really doing a deeper dive and some pretty intense sessions on what does this mean? How how can we break this out? How can we define what our purpose is and how can you define what our true values are? This is not an easy task. This did not happen overnight. This is not even a weekend. We all did this while working remotely from where here in Washington state to is on lockdown. And Israel normally is friends, this time between Israel and their city. Our CTO is in Rome, Italy, the rest of the team from New York. So, I mean, we’ve all been spread out with doing this. Not only this would be a week long workshop where here kind of spending a whole bunch of time together as a leadership team defining such an important task as this. But we were able to do this as a company and just really define what’s important to us as people. And I think it can be a pretty simple process if you. Strip it back and look at who you are as a person, where you want to go and what your true path is in the world for us is support. It’s to be in service of people and it’s truly to treat people with kindness and respect.
(30:00)
Katie Ragusa: And you’re finding like people when you’re recruiting, you’re not trying to make that force fit. So whatever the brokerage culture is just really understanding it. First and foremost, having the entire executive team on the same page and then going after that for the talent that you bring.
Erinn Noble: Yes, we leave with this. This is part of our our age and it’s part of our slide deck. It’s part of how we talk about our company. I mean, if you are not in alignment with working hard and being kind, then sorry, we’re not the right fit will say no, we welcome. But if you are in alignment with being kind of making a difference, providing simply great service, learning from your mistakes and evolving from them. Yeah, absolutely. You know, we’re we’ve got a great symbiotic relationship.
Katie Ragusa: And from the agent’s point of view, you know, if you’re being recruited to any brokerage or interviewing, you don’t want to join somewhere that doesn’t know who they are.
So even that first step of saying, here’s who we are, here’s what we stand for, whatever that may be for that brokerage, at least you have that moment of truth right away. But let’s not waste our time. Right.
Erinn Noble: Right. Right. Exactly. That’s exactly it. So it really is it’s it’s defining people that are aligned with who we are, what we want to do, how we want to be in service. You know, it’s not an obstacle, it’s a magnet.
Katie Ragusa: And just building off the kindness theme, so this isn’t just you starting it real that brought that up, you’ve always really had a heavy interest in helping your community. And I love to highlight that, especially now, you know, something positive. Right? So while you were at XP, you started the creation of extend a hand, I think is is what it’s called. So hopefully this will inspire people to either learn more, start something themselves, get involved in their local community, because it’s Realtors, it is a greater community. We’re in the community of the real estate industry, but then we have our local communities that we’re taking care of as well that we’re so people are so knowledgeable about and they can really use that.
So how did you get it started and what kind of impact did you make?
Erinn Noble: was a team effort that was not a singular effort by any part. We noticed that there was a need and we at that time was a pretty young and limber company. There had been a couple of devastating hurricanes hit Louisiana and Texas. And I think in Florida same time, I believe that was in twenty seventeen, just double whammy and intense flooding, people losing their houses and being lost everything over a matter of minutes. A lot of this affected our agent base at that point, too. We had a huge agent base in Texas and also Louisiana. I had been working behind the scenes a bit. We used to use the Voxer up the walkie talkie app. So I’d been communicating with the leadership team. What could we do? How could we help? But what do we need to do? What’s the right thing to do and how do we communicate? And our safety, you know, how do we how do we get in touch with our brokers, how do we get in touch with our agents that are on the ground and make sure that they’re safe? So one of those conversations led to a really great conversation with Sheila Dunnigan, who’s now with Real, formerly the estate broker for Texas at the EXPE. And now she’s leading our brokerage ops team. Thrilled to be in business with her, but she is just one of those super giving people that is extremely concerned for the agents, brokers alike. And we decided, OK, we need to take action. She created an Excel spreadsheet. We started loading our agent database in there of agents that needed to be called (35:00)
Katie Ragusa: When in doubt, Excel spreadsheets.
Erinn Noble: And we created a phone tree and started designing things to brokers. A lot of people without power. They didn’t have cell phone coverage. It was a scary time for us. We didn’t know exactly how or how best to reach out to people. So Excel spreadsheet assigned phone trees started calling and that’s where we extend a hand started. And from that we also launched the adoption agent buddy system, which was basically another mechanism for the phone tree to match people up.
Katie Ragusa: And I remember that from school field trips.
Erinn Noble: It’s the same concept is that outreach? And it’s it’s kind of that extend a hand from another state, making sure that people were in safety and had the basic essentials to get through life on a daily basis.
Katie Ragusa: Yeah, the human component of business, and I think that’s important to know now, you know, the companies that are really showing that they care, they appreciate their agents. Luckily for you guys, you’re having explosive sales. And, you know, I’m seeing some unheard of numbers for the winter months, but there are some markets that aren’t that way.
And I think, you know, banding together is a great way to get through it.
Erinn Noble: It truly is, and it taught me a great lesson, and I was I was really proud to be part of something, an initiative like.
Taught me a great lesson, and I was I was really proud to be part of something, an initiative like that, that. Hopefully. Brought some peace of mind and some safety to some agents that were really in need.
Definitely. So changing gears just a little bit, since you are an industry vet and very versatile in your skill set, how do you stay on top of your game?
Katie Ragusa: And is there anything interesting you’re reading, watching, listening to currently?
Erinn Noble: You know, I think we’re kind of all on a little bit of overload from screen time. I think I probably on average have about five to six Zoom or Google me meeting per day. So I’m trying to eliminate some screen time for my life right now and just be more present with things. I’m trying to get back to reading as well, I think that is then a bit of a lost art for me. I’d been doing everything, you know, via screen. So actually reading actual books just recently ordered two books for myself for Christmas, one of my in a couple of my favorite publications right now that I keep on my desk. One of them is Unlace Culture. It’s by David Rieff, who’s a very great friend and mentor of mine.
(38:00)
Fantastic book really helps you determine where your brand is on the culture maturity scale and helps agents or companies or teams lay out a game plan to design culture. And it’s also just a statement.
So anything produced by this wonderful three love it. You know, the trend reports come out.
I’m usually digging deep into that also of pop culture, too. So I just I guess I’m a little bit all over the place. You got to have currently favorite things to watch on TV. At the end of the day, sometimes I just need to unplug and zone out. So My Chella on Netflix was fantastic. Just finished that. And we’re watching the Spanish Princess right now, which I believe is on HBO. Katie Ragusa: Wonderful. So a mix of unplug and always it sounds like you’re learning, so you can’t go wrong with data. I think what I’m really taking away from this call is that everybody can go and take an inventory of their brokerage. How is our culture doing? Do we have it? Do we have values set? Where is our technology know? What’s the utilization? Just what are these tools we’re providing and what’s the impact and just thinking of that experience virtually and the experience of emotionally or or throughout the transaction. So that’s definitely made an impact on me and something that I’m going to take away. If somebody’s listening here, wants more info or would like to join real, where can I find you guys?
Erinn Noble: OK. Yeah, we’re kind of under the radar right now. We’re going through a little bit of corporate rebranding after our recent launch and the most recent partnership with Insight Partners. Right now you can go to realbrokerUSA.com. Always a quick 15 minute call with me through that site and have a chat and share a little bit more about the roadmap of what we’re doing and how we’re trying to make just a simpler and more elegant experience for agents and consumers both.
Katie Ragusa: Wonderful. Thank you so much for being part of our brokerage insider podcast Erinn. I have a blast.
Erinn Noble: It’s always great talking with you, Katie.
Katie Ragusa: I hope we can see each other soon.
Erinn Noble: Me too. 2021. Yes.
Katie Ragusa: Looking forward to it. Thanks, everyone, for happy holidays. Yeah, you as well. I can’t wait to see what real evolves to and creates in 2021. So I’m definitely going to be following along with your story.
And thanks everybody for tuning in. You’ve been listening to Brokerage Insider, the podcast where we interview the leaders in real estate and technology. Don’t forget to subscribe using your favorite podcast system. We put out new episodes every week.
