Making Your Brokerage Site a Local Resource

Real Estate relocation today is about much more than just choosing a city. Cities and towns are now broken up into different areas that are sometimes known only to those that already live there. For someone who may have never been to a city that they are relocating to, a real estate brokerage and it’s agents become the trusted source for finding where the best fit is!

Every brokerage has the ability to send and display listings on their site, but not every brokerage has the local knowledge or agents that can help find their perfect home! There’s no better way to promote yourself as a local expert than to use your brokerage site as the place to look for information about areas, communities, established vs up-and-coming neighborhoods, food or drink recommendations, areas great for nightlife vs quiet suburbs with an easy commute, and more! Use your site as a way to tell clients that you not only sell real estate here, but you live here, too!

TRIBUS brokerage websites, both custom and semi-custom or templated themes, offer brokerages and their agents’ sites ways to become more than just a place to find the newest listings to the market. With community pages, blog posts and the ability to add your own custom content on each page, your brokerage can become a place where people relocating to the area and even your neighbors come for the go-to spot for all things!

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Don’t know where to begin? All that you need to start creating community pages are the area name, location and a photo. You’re on your way to escalating your status to “Local Expert”! We recommend using the community pages to highlight what makes that area so special– Is it the tree lined streets and cozy bungalows that make it a perfect spot for a walk after work? Maybe it’s an up-and-coming art scene with modern townhouses next to dive bars and a can’t-miss burger joint? Use these pages as a way to let buyers know why it might make a good spot for them! Community pages don’t stop at being a resource for buyers either. By putting in the location, the TRIBUS system adds active listings in that area, and you can even create a real estate listing stats table to display on the page to keep buyers, sellers, and even other homeowners, up to date on what’s happening in the market closest to them!

Your role as a local source doesn’t stop at community pages; use your blog or custom pages to highlight your market, too! New Italian restaurant opening up? Use it as an opportunity to promote other local businesses and encourage growth to the area! Buying or selling a house is a big deal and clients want to know that you are just as invested in the community as they’ll be! And the best part is, posting local content is a great and easy way to boost your SEO rankings!

Want to start creating pages? Reach out to our Concierge Support Team and we’ll lead the way!

Prior to joining TRIBUS, Kerry was a producing Realtor for a LeadingRE / Luxury Portfolio brokerage. On top of working with buyers and sellers, Kerry also ran the brokerage's tech and lead department. She helped their agents convert leads into clients, and clients into closings.

Now at TRIBUS, Kerry runs TRIBUS' Client Care department. Her and her team assist agents 11 hours a day via phone, chat, and email with anything they might need — including managing their email marketing, uploading client lists and more.
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