LeadRouter Integration Highlights

  • When a new lead comes into LeadRouter, a new lead is created in TRIBUS, assigned to the right agent
  • This system matches leads with the agent best suited to engage them, routing them directly to the agent’s cell phone

For real estate brokerages with a fair amount of agents in their rosters, a strong lead routing system is of the utmost importance. If a lead comes in through your website, fills out a form and is then routed to an agent ill-suited to help them find the right home — perhaps because he or she is unfamiliar with the neighborhood the lead wants to live in, or the lead speaks Spanish and he or she doesn’t — chances are, that leads is going to go elsewhere. Or if a lead expresses interest and no one follows up with them in a timely manner, chances are, they’re going to go elsewhere. The importance of powerful lead routing certainly isn’t lost on TRIBUS; our platform comes complete with granular lead routing rules that can get as intricate as you want them to be. But if your company is a Realogy franchise such as Coldwell Banker, Century21, Better Homes & Gardens Real Estate, Sotheby’s International Realty, ERA or your real estate brokerage is owned by NRT, you likely have access to LeadRouter which is integrated via an API with TRIBUS tools like websites, email marketing, CRM, and more.

Like TRIBUS’ lead routing system, LeadRouter has a sophisticated, customized set of rules to match new leads with exactly the right agents to work with them. It pulls in leads from essentially any source you need it to — from your TRIBUS custom real estate brokerage website, from Zillow, from Realtor.com and more. The LeadRouter then automatically calls the agent who was matched with that new lead with, and using text-to-speech software, reads off the lead’s details. If the agent accepts the lead, they’re provided with more information to follow up with them as soon as they’re able. LeadRouter also offers an entire lead follow up system to keep your agents accountable for engaging with their leads, making sure no one slips through the cracks.

As part of our integration with LeadRouter, as soon as a new lead comes in through their system, a profile is also created for them in your TRIBUS brokerage CRM, matched with the assigned agent. This eliminates the need for entering the same information in multiple places, boosting productivity throughout your brokerages as your agents carry all their leads through the sales funnel. If you’re looking for intuitive lead routing and follow-through, it’s hard to beat the combined strengths of TRIBUS and LeadRouter.

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