TRIBUS Becomes First Broker Platform Vendor to Automatically Send Agent Sold Data to Zillow, Claimed Immediately After Closing
TRIBUS, the leading provider of custom real estate brokerage platforms, including custom real estate brokerage websites, CRM, company intranet and more, has become the first such vendor in the industry to provide its broker clients with the ability to automatically send all their sold data to online real estate database portal Zillow. These sold listings will automatically be claimed for the correct listing or selling agent immediately after closing.
TRIBUS — whose custom clients include the largest RE/MAX franchise in the U.S., RE/MAX Results, as well as San Francisco’s Zephyr Real Estate and Realogy’s Climb Real Estate — will be saving large brokerage clients and their agents countless hours in data entry. This new connection entirely eliminates the need to manually enter thousands of sold homes into Zillow. An agent who displays their past and recent sales on their Zillow profile engenders trust with consumers and can be more likely to be contacted as a result, the past sales working as a track record of success.
“We’re excited to work with TRIBUS on behalf of our mutual broker partners to automate the publishing of a broker’s sold data to Zillow Group sites,” said Sara Bonert, Vice President of Broker Services for Zillow Group. “This means their data will get to our sites faster and more accurately, eliminating the need for public records and manual data entry. This also helps buyers’ agents get marketing exposure for their participation in a deal — something not typically available through public record sources. Faster, more accurate data and augmented branding on Zillow Group sites is a big win for brokers, agents and consumers.”
Before now, agents needed to manually match their sold listings on Zillow.com in order to display this information on their Zillow profiles, one by one or by emailing in a CSV file. Now, TRIBUS’ API connection with Zillow can do all this work automatically and immediately after closing.
This kind of quantifiable credibility can make a world of difference for agents to be competitive on Zillow. Particularly for brokers with large rosters of agents, it can be nearly impossible to ensure they are all entering this sort of information after each and every sale they make. Through this new connection with TRIBUS, they no longer have to worry.
“At TRIBUS, we are always looking for ways we can use data to improve agents’ productivity in their day-to-day lives,” said TRIBUS VP of Product Katie Ragusa. “Not only does this new connection with Zillow improve upon our existing integration, it charts a new path for unifying brokerage operations while taking advantage of all-important marketing opportunities on Zillow.”
