Earlier in 2018, Inman wrote an article emphasizing the benefits of brokerages investing in tech and the overwhelming support by agents for their brokerages to provide these as recruiting tools. With 2019 now underway, there is no doubt that brokerages who continue to invest in their agents’ success by providing a wide range of tech tools will not only triumph in their recruiting efforts this year, but will also retain the top-producing agents in their company.
One of my favorite parts of my job as Director of Client Care for TRIBUS, is that I have the opportunity to speak with agents from our brokerage clients directly through our proactive support program. Through this agent engagement, I get the inside scoop about what brokerage-provided tech tools work and stand out most to agents. Here are the top three tech tools boasted by agents we have personally talked to, each of which brokerages should highlight in their 2019 recruiting efforts.
1. Give agents the tools to establish an online listing presence
Supplying agents with tools to help establish an online listing presence will help elevate their own marketing efforts and expand their client base. TRIBUS receives raw MLS data directly from our clients MLS’s and we are able to update our own feeds with one of the fastest times in the real estate web industry. Not only are we one of the fastest, but this past November, TRIBUS became the FIRST vendor to send sold data to Zillow. Fastest and first? Those words are music to a listing agent’s ears.
2. Focus on one, great brokerage CRM system
Today’s agents don’t have time to learn multiple CRM platforms, and some of the more senior or experienced agents may even opt out of using these platforms out of fear of having to learn yet another form of technology. Brokerages that provide a full-service brokerage CRM with email marketing capabilities grants agents with a one-stop-shop to organize, nurture, and communicate with leads and clients. At TRIBUS, we even integrate with over 150 products making your agents’ CRM a true all-inclusive tool worth bragging about.
3. Support, support, support
The most important tool a brokerage can provide to agents? Support and training. All of these new tech platforms as recruiting tools would go to waste if a brokerage doesn’t provide agents with the access, training and support to learn them. While recruiting, you don’t want to overwhelm potential agents by talk of all of these new products with no offer on how agents can learn to best utilize these recruiting tools. Need help offering training and website support to your agents? That’s what our Concierge Support team is for! Go ahead and tell new recruits that your brokerage provides support 11 hours a day, five days a week — we guarantee it’ll impress them! Want to learn more about what our Concierge Support team does? Find out here!
