Watch: Real Estate Brokerage Management by Guesswork

Plenty of real estate brokerages do certain things for no real reason other than, well, that’s the way they’ve always done it. For instance, your brokerage may still be taking out ads in the local phone book. Maybe that’s working for you, maybe you’re throwing money into the wind — do you know for sure? That’s what our session, “Management by Guesswork” is all about: seeing if old habits are tanking your profits, and using data to drive what’s next.

This presentation by TRIBUS CEO & Director of Strategy Eric Stegemann was given at the 2018 REALTORS Conference & Expo in Boston. Stegemann brings his many years of experience, both as a broker and as a creator of real estate technology, to show how you can reconsider some of your business practices and maximize your profitability and efficiency.

To get the most out of the “Management by Guesswork” session, be sure to download our real estate brokerage management by guesswork companion workbook.

Marketing Coordinator
J. Michael Osborne works in the marketing department here at TRIBUS. Like many members of our staff, he comes to our company with previous real estate brokerage experience, having formerly served as the Marketing Manager of a boutique brokerage in Chicago. He authors much of the content, the white papers and other resources you'll find on the TRIBUS website. On top of working on TRIBUS marketing, he helps many of our clients market themselves.
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