A good real estate brokerage CRM needs to be many things. For your agents, it needs to not just be robust enough to increase their productivity, it needs to be simple enough to integrate into their day-to-day routines — even those less tech-savvy than others. For brokers and staff, it needs to allow them to keep track of their entire business, both on a macro level and on an agent-by-agent basis. But the best real estate brokerage CRM? That needs to be so much more.
TRIBUS’ brokerage CRM is just one part of our many-layered platform — which includes custom real estate brokerage websites, a company Intranet, granular lead routing and more — but it is the lynchpin of the entire backend, placing your brokerage and its agents on the path to greatness. If you don’t choose TRIBUS, make sure the CRM you do choose has the following features.
The Best Real Estate Brokerage CRM Fits Your Form
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We say it all the time: no two brokerages are alike. One brokerage selling seaside manors off the coast of Key West is going to look drastically different than another selling single-family homes in Missouri. It would make little sense, then, for those two brokerages to have the same, off-the-shelf CRM system. The best real estate brokerage CRM needs to cater to both these hypothetical companies, and every other.
For growing brokerages, make sure your brokerage’s CRM can scale up alongside you — and that you have the option of implementing change orders when your needs evolve as your business does. For already-large ones, it’s imperative you are able to customize the features you personally need. A tool as important as your CRM should work within the system you already have, not overhaul everything and risk leaving less tech-minded agents behind. TRIBUS puts so much focus on customization for a reason; real estate technology is an investment, and you deserve tools that suit your unique requirements.
The Best Real Estate Brokerage CRM Can ‘Play Nice With Others’
TRIBUS prides itself — thanks to our open, schemaless data warehouse and API backbone known as TRIBUS Source — on being able to “play nice with others.” This means our CRM and the rest of our platform integrates with more than 150 apps and data sources, with the possibility to connect with countless others. If you currently use a CRM system, it’s unlikely you use it in a vacuum — no doubt you and your agents use it hand-in-hand with many other products, whether that be something like Google Suite or email marketing systems like Mailchimp. (We even integrate with other CRMs, for those brokerages that already have one they know and love, or have provided to them by their franchise, like Salesforce.)
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At TRIBUS, we know what we do well (and that includes things like a comprehensive email marketing suite) but we also know what areas we don’t cover. For those elements outside the reach of a platform such as ours, make sure your CRM can work seamlessly with whatever other products you and your agents value, rather than eliminating those valuable services from your workflows entirely. You can view a list of our integrations here.
The Best Real Estate Brokerage CRM Is One Your Agents Actually Use
To some outsiders, this point may seem superfluous; brokers with their ears to the ground, however, know buying new technology and getting their agents to actually use them are two very different things. In fact, on average, only about 6 percent of agents adopt brokerage-provided tech solutions. TRIBUS’ clients are seeing numbers far higher than this, close to 50 percent for some of the larger brokerages (the largest RE/MAX in the country, TRIBUS client RE/MAX Results, has 1,400 agents and a 49 percent adoption rate), and nearly 100 percent for others.
How? Well, among other strengths, we hit those two requirements listed above. Additionally, a major factor we haven’t touched on yet is support. The number-one deciding factor for whether or not your agents adopt new technology is having someone there to help them learn how to use it, and troubleshoot it when they hit a roadblock. Your staff should, of course, be proficient with whatever new tech your brokerage decides to bring on to lend agents a helping hand, but we know as well as you do that there’s only so much time in the day. Our Concierge Support team starts training you, your agents and your staff well before launching your new platform, and will always be available to your entire team to help out from there, five days a week, 11 hours a day.
You can reach us by phone, by email or by chat — and our average chat response time is just 32.5 seconds. Not only that, we’ll keep proactively reaching out to your team to check in on what they still need help with, for as long as you remain a client. The best real estate brokerage CRM is one your entire company uses. A great tech support team will be the cornerstone of making that happen.
Learn more about TRIBUS’ robust brokerage CRM system and its many features here.
