We make a big deal about custom products at TRIBUS. Take literally one second and you’ll see it’s written all over our site — custom real estate brokerage websites, brokerage CRMs, custom platforms. Custom is, clearly, our bread and butter. We don’t have to tell you the importance of having a website for your brokerage; you know by know their significant importance for branding, lead generation and connecting with your customers. (If you don’t know this, you can learn why you need a company website here.) But right now, many websites tend to just be different information packed into the same two or three molds over and over again. Creativity in web design has often taken a back seat in favor of functionality. So why should you care about a custom website? Why not skip the heavy lifting and deliver your content in a reliable, if not exactly unique, package?
Now, I’m not here to talk down about a good templated website. At TRIBUS, we offer plenty of those, in the form of our “Ashland”-theme websites, and we have many happy clients using them. A templated website is a great call for a brokerage for many reasons: You can get set up and launch far faster, you spend less money on development and design, and for a growing brokerage, it’ll scale alongside you without breaking the bank. But of course there’s a difference between an outfit you buy off the rack and one tailored specifically for you — and there’s good reasons why that tailored suit is going to cost you more and some time to prepare.
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Custom Websites: Tailored to Your Needs
We say it all the time here at TRIBUS: No two real estate brokerages are exactly alike. A brokerage in San Francisco is going to operate quite differently than one in Tulsa, Oklahoma. For that matter, a brokerage in San Francisco is probably quite different than another on two streets away in San Francisco. Different listings, different agents, different goals, different ways of doing business, different outlooks on life. So why should those brokerages all share the same basic website with the same basic user experience? If you’re a brokerage with a brand that’s fun and friendly, perhaps you’re angling for millennial buyers, you shouldn’t settle for a website design that’s all boxes and blandness. If you’re a brokerage with a brand that’s sophisticated like a single-malt scotch, you shouldn’t settle for a website that looks like it’s for Bud Light.
A website that represents your brokerage’s aims will not only suit your brand better, it will also help you generate and convert leads better. For instance, if you’re more concerned about booking showing requests for your agents than anything else, a custom website can drive focus to that specific function. If your brokerage specializes in luxury listings, an out-of-a-box website isn’t going to help you turn a classy spotlight onto them. And the best part is, at least where TRIBUS is concerned, you own your custom site, you’re not leasing from us; if our contract ends and you feel like moving forward with another platform, you keep your website we custom-built together.
There are a boatload of reasons why a custom website is an invaluable tool for the brokerage who can afford it, many of them tangible (like good SEO built into the bones of each and every page during development and beyond), many of them intangible (like the kick you’ll get out of using all the tools you personally helped design and build). The joy of custom real estate brokerage websites is that — and here’s another saying you’ll here in the halls of TRIBUS — we start with only a blank page, ready to fill with your goals and ideas. So what do you want out of a website? We’re ready to listen and help achieve that dream.
Interested in learning more about TRIBUS’ custom websites? Learn all about the process of building them here, and about what happens when we launch a site here. Or you can learn about the websites of a few of our fully custom clients, RE/MAX Results, Zephyr Real Estate and Climb Real Estate.
