In a world of innovation and constant technology advancement, having an elegant and functional website is a must. Your real estate brokerage website needs to measure up every year to the growing needs of users and your business. Here are some key real estate website brokerage standards to think about in 2019.
According to the Zillow 2018 Consumer Housing Trends Report, 79% of all home buyers not only shop online, but also find it to be their greatest resource. Here are some of the features websites can offer that users find extremely/very important:
- Take a private tour (79%, 1st overall)
- Comprehensive data history (59%, 3rd overall)
- Floor plan (58% 4th overall)
- Viewing professional pictures (46%, 6th overall)
- Virtual Tour (35% 9th overall) “Forty-five percent of Gen Z and 41 percent of Millennial buyers find watching a recorded video of a home very or extremely important in helping them decide on their home, while only 24 percent of Gen Xers, 18 percent of Baby Boomers and 14 percent of Silent Generation buyers do.”
At a minimum, these components are essential to having an effective website for users. Combining all of these features into a layout they can understand and appreciate are judged in only hundredths of a second, with aesthetics making up 75% of trust in a website.
Learn About Our New Ads and Leads Program - TRIBUS Engage
Among many things that TRIBUS real estate brokerage websites have to offer, scheduling a showing to take a private tour is a key function for a seamless experience, being quick and easy for users to access. Here is an example of how RE/MAX Results functions:
Learn About Our New Ads and Leads Program - TRIBUS Engage
We have a wealth of data at our disposal and being able to house it in a functionally elegant way that allows users to consume it is an essential part of TRIBUS. Putting an emphasis on this allows users to have what they need to make informed decisions in their home buying experience. Here’s what we custom designed for TRIBUS client Zephyr Real Estate:
Being able to showcase beautiful professional photography will always be a central part of what helps drive visual designs. Industry-wide, users focus for nearly 6 seconds on the main image of a website. Climb showcases photography to great effect on their website:
Learn About Our New Ads and Leads Program - TRIBUS Engage
And incorporating virtual tours or uploading documents to your real estate brokerage website is just the start of our recommendations! This is shown below by revisiting Results:
Overall, taking these website standards and making it accessible to this every growing mobile world is mandatory. 52.64% go global traffic online was mobile. 85% of users find the mobile experience of a website to be of more importance than the desktop version, and we are no different here at TRIBUS! Here are just some of the mobile experiences we’ve crafted for our clients:
And to further hammer home how crucial the demands of users are for great websites, 88% of users would be less likely to return to an undesirable website experience they encountered.
We believe that crafting engaging websites is essential to your business and your users, which is why these real estate brokerage website standards are a must in 2019! For more information on what we’ve done and how we do it, check out our projects page here.
