Consider your brokerage’s website a first impression. And you get only one chance to make a good first impression.

As expert web developers, designers and marketers, we here at TRIBUS see a lot of real estate websites we admire. We also see a lot of them that make for terrible introductions, like limp handshakes. To help you distinguish between the good and bad choices in this field, we’ve assembled some of the top bad ideas for real estate websites we’ve seen. These approaches should be avoided at all costs if you want your brokerage to succeed online. This list is based off years of experience, extensive market research, website analytics and conducting focus groups. We share this with you so we may serve as better advisors and consultants, and to guarantee you are not selecting items we know to be bad design, items that edge you into the “bad first impression” category.