Listen as Jared and Johnny identify areas you should be focusing on in your real estate career, plus the mentality you need to break in and stand out. Jared also speaks on LIME culture and what is at the center of it. They also touch on the next big things in real estate that he and his team use at LIME.
Transcript
S3E6
Johnny Pfeiffer: [:With this comes a new year and a new direction for our. While we have explored the details of the current market and how it has shifted from the past couple of years, we are now wanting to look to the future in all things real estate and the industry itself to do so. I'm very excited and honored to introduce our next guest, Jared Kennedy, the founder and owner of Lime Realty in Oklahoma City.
rs hear from you. And if you [:Oh, absolutely. Well, I'm in what I believe is my 15th year of real estate, but I always have to caveat that with, you know, I, I'm someone that I've tried to make sure I grow every year. So my 15 years experience, Tru truly is 15 years experience. I think. I, I started off in real estate being mentored by someone who was at one point on a very large scale and stage of, of real estate, and I, I have tried.
Learn the best that I can and learn the business. But it was what's really cool is having the old guard really teach you and grow you into this business. And then having, I'm a bit younger and I've got a young perspective and I, I started off in technology and seo and he was, you know, back from the days when, when the business was a lot different.
be forward thinking and tech [:I've been a seo, I've generated online leads for a long time at a high level. I've brokered offices. I've been a trainer. And three years ago I decided to start Lime Realty. I felt like I had gained enough knowledge base to be, you know, to go off on my own and create my own thing and I love it. And so far it has been quite the journey.
So that, that's kind of my background of. On real estate. I, I hope that helps everyone. No, absolutely. Thank you for that. And what I think is important in kind of our focus for today's podcast, we've had so many guests from so many different areas of the country and regions and different positions within the real estate industry.
ars ago. You, not as long as [:There is no end to where you can go in this business. And I think that was what was so exciting for me. I started out as a part-time assistant and eventually retired as the ceo. And so with you, you started out as a new agent. As you said, you learn from the old guard and now you own a. Very successful company in a thriving part of the region of the United States.
And so tell us how you feel the next generation of real estate. First, what does that mean to you? When someone says NextGen of real estate, what comes to your mind? So for me, it, you know, it's, it's unique. I, I had an office meeting this morning where I tried to kind of cast this vision and, and, and share what that means to me with my people.
ves to buyers and, and, and, [:that many of my peers hear 5% commission, and that's what's important to them. What I hear are, are. advertising and marketing opportunities to grow a business and to grow my business and, and to, to help people and, and to help clients, and help customers. And and I see opportunity zones and I, and I took the opportunity after the builder left to talk to my people about, I'm not doing my job unless I'm helping you see that your job as a realtor, quite frankly, To write a real estate contract, you, you can hire a transaction coordinator for that.
s happened to business as we [:You know, really cut us off from the customer and, and taken the marketing reigns in our industry away from us, and it's caused us to lose a lot of business and to end up having to pay a lot of money to get the business that should be ours. And I think the next generation of realtor is, and has to be the person that realizes their first job.
First and foremost is as a. I absolutely agree, and I think one thing I want to drive home to our listeners, I, I absolutely love these conversations we have each week with our guests because something new, something interesting always comes up. I think what's most important, what I would love for everyone to really hear what Jared just shared, especially if you're considering a career in real estate, on the sales side as an agent or a broker, is get out from behind the.
those things are important, [:To your audience and then generate the opportunities to get out there and be in front of people because that's what this business is about. Is that kind of a good summation? Yeah, I think so. You're, you're so much better with words than I am Johnny, but . But yes, truly. Yeah. I mean, sometimes we really do get caught in the weeds and, and really our.
Is to decide what our brand is and market it effectively. And when we have a listing market that home effectively as well. And once you're in that mindset, you become a desired and effective realtor in your marketplace. Well, and Jared, at the end of the call up, we're gonna want to share Lime's information because I want everyone, all of our listeners, to go check out your company and your online exposure, because what's so important about it, it's.
It's [:What do you suggest to a brand new agent and or someone who's a rising star in their first couple years and they're really, really rocking it? How do you recommend they stand out on their own? How do they create a brand that's still true to them, but accomplishes their business goals? Well, the the best advice I can give on.
The advice I try and share regularly is you, you need to figure out who it is that you naturally attract. And I noticed when I first got into real estate all the experts, coaches, brokers, they tell you, pick an inch and then you go for it. And of course, every new realtor says, I wanna do luxury or, or first time headline.
[:You know, who are the people I, I naturally gravitate toward that. That's your niche and what you need to do is have a. Among those people, you need to meet them where they are. And so as a new realtor, the first step truly is identifying who, who those people are, who are you gonna naturally connect with?
e he didn't have a shirt and [:And I, yeah, I drove home from this event and I thought to myself, You know, everyone who likes that genre of music is gonna pick that guy to be their realtor. Definitely the time. You bet. Well, it's interesting. I You need, yeah, you need to identify that. Sorry to cut. I didn't mean to cut you off. Go ahead.
No, no. I just wanted to add to that. It's interesting. I began my career in the resorts of ski Resorts of Colorado, and if you showed up in a suit and tie for a showing or a listing appointment, they would laugh you out the. I mean, we showed up, I showed real estate for years in ski pants, in fleece and ski jackets.
You know, we, we lived the lifestyle. And we attracted those clients whom wanted that true mountain local experience. And I think that's what you're saying is be true to who you are and whomever you want to attract, which is so true in this business. What is so important is always being authentic and representing what that is to them.
[:w, we got known as O K C and [:And then our city, we. Young burgeoning tech company called Paycom, and that has grown through young professionals. And Paycom has these neon green lights that light up the entire sky on the north half of the city every night. And, and it really, all of that kind of embodies what our brand is. And that is our city has a youth movement of.
People that I would say fit my demographic, although I'm not that young. I'm 37 years old with two children. And as, as our city has grown in the ways it has, it's attracting exactly that. And my brand wants to meet those people where they are, wants to attract, wants them to feel comfortable. When they're moving to Oklahoma City and they Google real estate companies, they see ours and they say, that fits me.
we, you know, we've got a, a [:And because for us, communities, everything. And so as long as we embody that and do that, and then again meet who really is driving our market where they are, that that's what we try and do to have that brand. and it's been very successful to this point. , I bet, I feel lucky. I feel I feel more lucky than good most of the time.
Well, and I think one thing I'd love for anyone to hear if you are in real estate and or getting into real estate, or if anyone's considering engaging with Lyme on any level as potentially wanting to be an agent for you and or a client. What I think is important to point out at the beginning of this, Podcast, Jared talked about commissions with his agents.
always, of course adds to a [:It's not about him or his company. And so I think. Anyone in real estate, especially in sales approaches their business model from your Headspace, and that is giving back community focus. This is about people. If we sell some real estate and make some commissions, that's the gravy. Is that right? Oh, ab, absolutely.
s, being diverse, inclusive, [:I mean that that is the core of Lime. And then the integrity piece. I always say, I don't mean something different to everyone, but at Lime Realty it means people ahead of dollars. People ahead of dollars. I love that. And, and that's it. That that is our, that is our company's heart and soul. Well, and I can tell everyone listening, I have had the distinct pleasure of getting to know Jared and Kelly and their entire team at Lime Realty, and they truly embody this.
This is not lip service, if you will, for this podcast. It is something I've seen them preach in March every single day, and I'm a huge fan of your company and you and your team. So I say congratulations to all of you for truly. what you preach. I think that's phenomenal. What I would love to know, I appreciate.
lly would love to be able to [:Have outreach beyond anything we've ever seen industry wide, historically. But what's the cool thing? What's the edge? Why does someone want to get into real estate today? What's different? Okay. Well for me, I, I am, and it's what I, I practice and preach. I really have a three prong approach to. Being that new edge being the marketer, like I said, first being a marketer.
And so the first part of that is the way that I see it is we always have to remember despite all the technology that's out there, and you, it's a relationship business first. And so one of the best ways to create a relationship with someone you've never met or someone that you fringe know or someone in your neighborhood or someone just moving into your community is with.
is probably our best medium [:I just wanted to let you know that I'm about to buy some more house like it works for video. Oh, man. You know, you can knock doors to get face to face with people, or you can digitally knock the door and get face to face with hundreds and 30 minutes It so it makes the world scalable for us. And that, I mean, that is, it's new and you gotta get comfortable with it no matter what stage you're at.
approach, and something that [:I pay for all three. The reason is cuz I get different results from all of them, but I often get from realtors, oh God, I'm old to do on a video. I, I go to my chat, g p t and I say, can you gimme a quick real estate tip video script? And it writes it phenomenal. Ignore the camera and reading it, like being a content creator, whether it's video or any other medium, is, is what's gonna set you apart in this market and going forward and.
developing what I kind of call icon status. And, and you know your AI will do it. My AI writes all my blog posts my AI writes most of my Facebook posts. I'm able to have omnipresence in a marketplace at minimal time. Now, that doesn't mean you don't have to have character and personality and personability in there, but you just insert it among the outline that's given and it makes it.
[:with people all day, but I can't, I can't scale that experience. I, you can only scale that so far. There's only so many hours in a day, but what I can do is throw really cool events, give to my people, and give to my community and grow a business that way. You know, when I started in real estate, I was told, put everyone you know on a list, and then you call that list and you say, Hey, this is Jared.
buy, sell, or invest in real [:And for me, that was begging for business. It was not relational. It's the exact opposite. It's soliciting. It's begging. And through customer appreciation events and the way that we do it, you can scale where you're, where you're meeting a bunch of people at one time as an authority, but also you're coming from a place.
and we always wanna be coming from a place of giving more you like no one ever went broke, being generous, ever. Like it doesn't happen. So we approach our business that way in a highly relational way, and using those three prongs, any realtor getting in the business now is gonna be successful. it. I just wish I could literally just have you repeat everything.
h. It's his success formula. [:it mostly is different than what we have done historically. Number one, digital door knocking. Don't ever forget that term ever again. It is your opportunity to knock on thousands and tens of thousands of doors in your database, in your sphere without leaving your house or your office, wherever it is. You do your business, a coffee shop.
Number two, by sharing a recipe. He got in front of clients who now want to do real estate. It wasn't begging for the business. It wasn't calling and asking them, are they ready to do real estate? They reached out to him. The way the world of real estate runs today, it is so easy to attract business. and it's impossible to fail if you do just what Jared said, that three-prong approach.
every agent out there should [:Sell real estate for Jared . So here's another reason why , and so thank you for that. That was a lot of brilliant insight for our listeners. I really appreciate you sharing that information. And Jared, on the AI. , would you say? When did that really take hold? So it's been, it's been an interesting journey because I've been following AI for quite a while now.
voice if you give it proper [:I write all my prop, like I just listed land. The other day, my, the, my least favorite part of real estate is writing listing descriptions. So I just opened up Jeanie and I said, can you please write me a listing description and gave the address and it gave me a beautiful 500 word listing description with all of the exact details because whereas I could have driven out there and looked it up, it has every resource.
that it can instantly access. It's crazy how it helps you. Just the ways that you can use it for, like I said, video scripts or blog posts. But it also does metadata. Like if you, if you wanna get good at seo, if you wanna make sure that your, your post is like checking certain boxes for a certain search term you want to go for, you just tell the ai that's what your blog, that's one of the goals of your blog posts.
know, and I, Eric and I talk [:Real estate agents today through the simple clicks of technology, how many people they can reach with very little effort. But it goes back to the beginning of this conversation, Jared, and that is get out from behind the computer, figure out your brand, identify who you are, who you want to attract, and then use the tools and systems to create this marketing outreach that can be done in minutes.
ess that probably were never [:not last, last Tuesday. Not this Tuesday. So a week ago, I, I had I, and we talk about AI and we talk about the tools provided to agents. And I absolutely love try thiss and tools you have. And, and it's, it's interesting because they work in concert, right? Sure. So I said AI write me a really good email to send to everyone at the new year that might drum up business in real estate.
It writes me a little, Perfect. I went, and then I just demo on the screen. You go into your crm, your Tribe crm, you check everyone's name, you click Flex Mail. pace, the email in, it's ready to go. You, you know, you use your first name tag for the first name and then like the way tech has gone, it's pretty cool.
ally quick scan Facebook and [:It's unbelievable. , , I sent out to my spear and it, I got a lot of response. I didn't get a deal. Yeah. I have to be honest, the, the email didn't get me a deal, but I just did it as a demo in front of my office and it's amazing just how it's at your fingertips if you just so choose to. Absolutely, and I wanna drive something home to our listeners.
Jared just touched on something very important, and Eric and I spoke about this last week. Marketing is a broad, wide net. You cast it far and wide and you never know when it's working. So what I think is so important is Jared pointed out, no, I didn't get a deal from that email, but I promise you someone.
who knows? Someone [:So don't give up and don't become discouraged. It does work, wouldn't you? . Well, I absolutely agree and I'm, I'm actually kind of glad you brought that up. I've, you know, a book I read once called the One Page Marketing Plan, it, it gave me like a different look on the way marketing is. And, and you're right, it's, it's not all the same thing.
Sometimes people think that a billboard is marketing and ad in the paper is marketing a website's marketing and, and those are all phases of marketing, but they, they give the example of, you know, if a circus is coming to town and they put up sandwich boards, say circus is coming to town, that's promot.
is gonna be here. That's an [:Right. And so it, it's multiple prongs like mar marketing. Is every bit of everything you do to get something out there. And when it's done with intention, that's when all those things are done together with intention to drive something home that's truly marketing well. And I think what a lot of us would do, one little piece of it.
And that's been kind of our [:Intentional success, not by accident. And that's a big key to that. So thank you for that. And it, Jared, it. Fascinates me. I say it every single week. I usually plan on about 20 minutes. Here we are 30 minutes into the podcast, . Sorry. And no, I'm, no. My point is, is I always laugh because I could do this for two more hours cuz I'm learning so much.
I have two pages of notes and I always hate that it's. The time goes too fast. It's just never enough. And so, and I want to be sure that you have time just to tell us as we wrap up. First and foremost, thank you for all of your insight to our listeners today. There's some real. Serious information in this one, and I'm very appreciative of that.
hink they've already learned [:We are a highly relational. We are not transactional. And in real estate, I've noticed those are two distinct types of both brokerages and. And one of 'em has an easier business than the other, and that's why I decided to be a relational company. And you can find lyme@ly-realty.com. But you can find me on Facebook.
Jared Kennedy. Look, look me up. I'm, I think I got a brown suit on in my Facebook profile. I'm, I'm happy to be. To accept any friend request and answer any questions and, and help someone out. I've, I've always tried to be an open book when it comes to, to real estate. Now, when it comes to why someone should use me to buy or sell a house, well, you know, I outside, you know, I don't wanna boast too much, but I'm very good at what I do.
y whole like, list with me a [:and when you realize that everything's a search engine, all you have to do is deconstruct that and say the search engine is trying to give the best information possible. They want X, Y, and Z. If I can give them X, Y, and z, I will rank higher. So in lit, like we break down every part of marketing from that aspect and and use it and take advantage of it to make sure we rank higher A, as far as making sure your house smells like cinnamon, because in a Harvard study, the oil factory portion of the brain when it smells cinnamon, it locks in memories better.
e. You take advanced science [:Half percent, 2% change and benefit in our marketing plan for you. Eventually what we get is something that beats the competition every time. Jared, that's, it's incredible. And I, I mean, I'm just gonna say it one more time. I'm moving to Oklahoma City and I wanna sell real estate for Jared Kennedy . Her two smells are coffee and old lady perfume, and I don't know how to quantify old lady perfume for that one.
And I don't think is as inviting. So those are the three smells that have the highest activation of that part of grain, cinnamon, and coffee. You heard it. Well, Jared, thank you so much. This was absolutely one of my top favorite podcasts. We have the pleasure of having Jared here and his genius, and I think there's a lot everyone's taking away from this.
So [:And please stay tuned for our next episode. We only have two remaining in the season. We have some pretty powerful guest speakers. I don't know if they're gonna follow Jared, but they're gonna do their best. Very excited to announce them next week, and they will be bringing you more exciting news and insight from the real estate industry.
Please listen to us everywhere. You are able to listen to your podcast, and they're always available on our tribu website, tribu.com. Everyone have a great and happy week.
