The Importance of Technical Support to Real Estate Brokerages

The brokerages that will succeed are the ones with sustainable, tech-driven models that serve agents and consumers better.

What, exactly, is the role of technical support in the real estate industry? Since the primary job in real estate is to buy and sell property, every brokerage may be wondering this.

The traditional brokerage model has long since changed. Everything is online: leads, listings, communication, contracts, and support. This means the modern brokerage must give agents the tools to meet consumers’ expectations in our fast-paced world. To do that, the modern brokerage needs to become tech-savvy—from the broker to the agents—and fast. Great technical support can help your agents get there faster than ever, and will be there to answer any questions they may have.

There is no industry where technical support is more important than in real estate. In this industry, knowing your agents can count on patient, understanding technical support from a dedicated professional, is a requirement for success. As a brokerage, you can count on the following practices and principles from TRIBUS’ Concierge Support team :

We…

  1. Respond quickly. Real estate clients of today expect speedier service than ever before. TRIBUS Client Care prides itself on answering all technical support questions as quickly as possible.
  2. Anticipate client needs, rather than just responding to them. This sends the message that we care about the agent and brokerage, and are thinking about their individual needs. At TRIBUS, we make it a point to be proactive, and reach out to our clients on a regular basis to see what we could be doing better. Great service requires custom fitting!
  3. Share relevant information with clients. We want our clients to feel empowered, and not in the dark about the services they are paying for. This will help you take advantage of all the great products and services TRIBUS has to offer.
  4. Are patient. We understand that not every brokerage has moved to a virtual office website, but for those who have we are ready and waiting to help even the most technically inexperienced agents.
  5. Get personal! TRIBUS’ Concierge Support team strives to achieve the (internet-assisted) effectiveness of a beloved bartender, doorman, or hairstylist—the type who knows all of our clients’ preferences and how to best serve them.

Technical support is customer service!

On top of all this, TRIBUS’ Concierge Support continues to raise our game and broaden our support skills. We benchmark ourselves against the best practices found throughout a variety of service-intensive industries, since that is what our clients expect. Real estate is unquestionably a customer service industry, and having reliable technical support behind your brokerage is critical to success.

Each day, we try to give our clients a “wow” moment, and these don’t always have to be complicated. Sometimes, it can be as simple as providing additional information that was not requested. TRIBUS’ Concierge Support team looks beyond the brokerage as a whole, and strives to support each individual part of it—with our technology or otherwise! And we are available to your entire team five days a week, eleven hours a day, by phone, chat and email, for whatever you may need.

Don’t take our word for it — see what some of our clients have to say about our support team here.

Calvin LaDue is part of the Concierge Support department at TRIBUS. He works to provide helpful and easy-to-understand support for TRIBUS products, and strives to forge meaningful client-focused relationships to ensure customer satisfaction and loyalty. Previously, Calvin provided enterprise-level support for a large research university in Madison, Wisconsin, serving its population of over 100,000 faculty, staff and students. In addition to contributing top-tier technical support for TRIBUS, Calvin offers an education-first approach to new client on-boarding and training.
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