Real estate brokerages find themselves in a unique position to most other employer/employee relationships. Unlike traditional hiring situations where the prospective new hire has to woo his or her potential employer into bringing them on board, brokerages must entice potential agents into joining them, much like a talent agent must attract the most promising young musicians and actors into their wings. As such, you’ll want to present to interested agents a full suite of offerings you can provide them, as a brokerage.
One thing that is omnipresent in the professional world is ego. Everyone wants to get recognized for a job well done and if a job is done well enough then the proper pat-on-the-back is paramount. One way to go about recognizing your agents’ success is to offer press release distribution highlighting their achievements during their time with you.
For example, should an agent receive an award or certification then you can offer to widely release the announcement, calling attention to their work. As a brokerage, your name will be attached to the press release, as well, and the agent can choose what personal information is included. Some popular tidbits of information that can be featured are a photograph of the agent, education and professional background and choice quote expressing gratitude for receiving the award.
This serves to grow both the agent’s individual brand as well as your own and can also provide some very nice refrigerator material or can even be framed as a notable accomplishment in the agent’s professional life.
As a matter of fact, press releases can be a beneficial tool not just for recognizing an agent’s achievements, but also for announcing when/if they receive a promotion. Actually, a press release announcing the agent joining the brokerage from the onset could be a very important notch in the brokerage’s belt and be the deciding factor in the agent joining your team.
Press releases, along with an effective content, marketing and social media strategy, will be a huge selling point to attracting agents to your brokerage, and will show that you’re willing to do the behind-the-scenes act while the agent hones their focus on closing deals.
