Marketing a real estate listing effectively is essential for attracting potential buyers and closing a sale. It’s the number one job of a Realtor and real estate brokerages should look for agents that aren’t just putting the listing in the MLS and hoping it will sell. They should recruit and retain agents that go the extra mile for their clients. In the pandemic years, homes were selling within 1-2 days of them being list, but today that’s not the case any longer. So what does it take to effectively market a real estate listing?
There are a variety of tools that Realtors can use to market a property, including traditional methods like print advertising and modern strategies like social media marketing.
One of the most effective tools for marketing a real estate listing is professional photography. While 20 years ago, it was just for luxury homes, today it’s pretty much mandatory to effectively sell a home for top dollar.
High-quality photos can help showcase the property’s best features and make it more appealing to potential buyers. Realtors should consider hiring a professional photographer or pro-photo company like Virtuance or PlanOMatic to take photos of the property, both inside and out. In addition to traditional photos, some photographers also offer virtual tours with 3D walkthroughs like Matterport, which can give buyers a more immersive experience.
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Another effective tool for marketing a real estate listing is a well-designed real estate brokerage website. Brokerages can create either Single Property Websites (SPWs) or place the listing on their website and enhance from the MLS data with better photos, a property description, and other relevant information. The website should be easy to navigate and mobile-friendly, as many potential buyers will likely access it from their smartphones. (In fact more than 60% of real estate brokerage website traffic comes from a mobile device.)
Print advertising can also be an effective tool for marketing a real estate listing. Realtors can place flyers at the listing, passing them out to homeowners in the area, or place them in magazines to reach a wider audience. In addition to traditional print ads, Realtors can also consider using postcards to promote the property to the surrounding area – companies like Corefact or XpressDocs can help with this.
Social media marketing is another effective tool for marketing a real estate listing. Realtors can use platforms like Facebook, Instagram, and LinkedIn to reach a large and targeted audience. Social media marketing can be especially effective for targeting specific demographics, such as first-time homebuyers or luxury buyers. Realtors can use social media to post photos and updates about the property, as well as to engage with potential buyers and answer their questions. They can also use Social Media ads that are automatically created when they get a new listing to drive eyeballs to the listing.
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Video marketing is up and coming as one of the best ways to market a listing. Realtors can create short videos that showcase the property and its features, and share them on social media or on their own websites. Video marketing can be especially effective for attracting potential buyers who are unable to visit the property in person and can be easily sent out to social media websites.
Another effective tool for marketing a real estate listing is email marketing. Realtors can use blast email marketing to keep potential buyers informed about the property and to encourage them to schedule a showing. Realtors can create email newsletters or send individual emails to potential buyers with updates about the property.
Networking is another important tool for marketing a real estate listing. Realtors can use their professional connections to promote the property and reach potential buyers. This can include networking with other Realtors, as well as with home builders, mortgage brokers, and other professionals in the real estate industry. And of course, placing the listing in the MLS is one of the most powerful ways to get the listing marketed to agents at other real estate brokerage companies. Adding a listing in the MLS is absolutely mandatory and table stakes for a listing in this day and age.
Finally, Realtors can use public relations to promote a real estate listing. This can include getting coverage in local news outlets or creating press releases to share with the media. Public relations can be especially effective for promoting unique or high-end properties.
Overall, there are many tools that Realtors can use to effectively market a real estate listing. Some of the most effective tools include professional photography, a well-designed property website, print advertising, social media marketing, video marketing, email marketing, networking, and public relations. By using a combination of these tools, Realtors can effectively promote a property and reach a wide audience of potential buyers.
